Case Study
Cactus Club Cafe
Elevated everyday dining
Introduction
Over 6 years of historic growth, we led the fully integrated brand and marketing strategy, planning, implementation and measurement including restaurant openings, digital marketing, promotions, and employer branding.
Project Scope
- Cactus brand video
- New restaurant marketing & promotion
- New product launches & promotion
- Digital marketing – organic, paid, email & website
- Cactus vision, mission & values refresh
- Cactus Culture Book
- Employer brand & recruitment marketing
- Internal communications & culture programming
- Internal rewards & recognition
