Case Study
Herbaland Naturals
Earth-friendly supplements and snacks
Introduction
Herbaland is a Canadian-made, globally distributed brand known for its vegan, sugar-free, and sustainable vitamin gummies and snacks. Their products cater to adults and children alike, with an emphasis on inclusivity, environmental responsibility, and great taste.
Project Scope
- Brand Strategy
- Visual Identity
- Packaging System
- Brand Guidelines
- Coaching
- Website
- Sales & Promo Materials
- Content Strategy
The Challenge
Herbaland had a strong product—but their brand didn’t reflect it. Without senior marketing leadership, internal teams struggled to maintain cohesion. Packaging and messaging were inconsistent and uninspired, while communication materials carried errors. In a crowded wellness space where trust is everything, Herbaland’s brand wasn’t earning it—risking retail partnerships and consumer confidence.
The Solution
Mothership built a new visual identity, brand architecture, and messaging system flexible across dozens of SKUs. We refined the logo, modernized the mascot, introduced new typefaces and palettes, and set clear guidelines. Brand pillars—delicious, nutritious, premium—anchored storytelling. We delivered a website, packaging, sales tools, and social strategy, while coaching the team for lasting success.
The Results
The transformation was immediate: packaging became sleek, fun, and clear, while teams gained tools to deliver consistent, high-quality materials. The brand finally matched its premium product—earning trust and standing out in a crowded wellness market. Herbaland continues to grow through sponsorships, retail expansion, and awards, with foundational tools ensuring consistency.
“Mothership Marketing excels in branding and marketing with their well-rounded, experience-driven approach. Their passion is evident in every project, making working with Ali and Alisha a truly rewarding experience. Their expertise in understanding market trends and consumer behavior is exceptional, allowing for tailored, impactful marketing strategies. Their commitment to aligning with clients’ visions fosters a collaborative and successful partnership. In short, their visionary approach and innovative solutions have been invaluable in our marketing endeavors”
Aisha Yang
Co-founder and CEO,
Herbaland
